■ Design Portfolio · Jennifer D'Amato Located in New York

Jennifer D'Amato

Lead Experience Designer · Design Systems & Accessibility

jennifer@damato.design · (347) 433-7446 · jennifer.damato.design

Summary

I’m a Lead Experience Designer specializing in design systems, turning fragmented, inconsistent product experiences into scalable, accessible foundations that teams actually want to use. With 13+ years across enterprise retail, education, and startups, I bring equal fluency in the craft and the collaboration it takes to make systems stick.

Experience

Signet Jewelers 2024 — Present

Lead Experience Designer, Amor Design System

  • Lead design and strategic direction for the Amor Design System, powering iterative redesigns of commerce experiences and store associate tools across the world's largest diamond jewelry retailer
  • Driving adoption of a scalable semantic token naming architecture to future-proof the system
  • Serving as Accessibility Design Lead for the Digital Experience Design Team, ensuring WCAG compliance and inclusive design practices across all product surfaces
  • Championing team culture through ongoing engagement and wellness initiatives
Signet Jewelers 2021 — 2024

Senior Experience Designer, Amor Design System

  • Built and scaled design system documentation, including foundational elements, components, and design patterns, for a multi-brand portfolio spanning 9 brands
  • Primary accessibility design resource for cross-functional teams across UX, content, product, and engineering
  • Expanded scope to include product feature development, delivering interactive prototypes and design specifications to guide development teams
  • Partnered with UX research to surface customer insights and inform design decisions
  • Founded the team culture initiative, leading peer engagement and wellness programming
CareerFoundry 2021 — 2025

UI & UX Tutor

  • Mentored aspiring designers through a curriculum covering UX research, information architecture, design systems, accessibility, prototyping, and portfolio development
The College Board 2019 — 2021

Senior Visual Designer

  • Directed College Board's first fully digital event end-to-end, from concept through asset production across multiple channels
  • Led visual design across multiple brands, serving as visual lead on a website re-platforming initiative spanning 6 distinct properties
  • Established brand identity and standards for a new international corporate office
The College Board 2013 — 2019

Visual Designer

  • Designed cohesive experiences for 14 annual national events across multiple brands, collaborating with content, marketing, communications, and web production teams
  • Refreshed and implemented company-wide presentation standards
  • Delivered visual and UX design across web, digital, print, environmental, and video channels
Vuwable 2018

UI Designer

  • Refined user experience and interface design for the principal website
Van Gennep Design 2012 — 2013

Associate Designer

  • Designed creative solutions for nonprofits and businesses. Clients included the Apollo Theater, The Noguchi Museum, and Planned Parenthood of New York City
CityPockets 2011

Designer

  • Designed the UI for the company's debut mobile app and collaborated directly with developers on production delivery