■ Design Portfolio · Jennifer D'Amato Located in New York

Jennifer D'Amato

Lead Experience Designer · Design Systems & Accessibility

jennifer@damato.design · (347) 433-7446 · jennifer.damato.design

Summary

I’m a Lead Experience Designer specializing in design systems, turning scattered ideas into scalable, accessible foundations that teams actually want to use, and making it look easy (most of the time). Over thirteen years across enterprise retail, education, and startups, split between the craft and the conversations that get a system adopted.

Experience

Signet Jewelers 2024 — Present

Lead Experience Designer, Amor Design System

  • Design lead for the Amor Design System, powering commerce experiences and store associate tools across nine brands under the world’s largest diamond jewelry retailer
  • Leading the shift toward a scalable semantic token naming scheme, groundwork for designing at scale across brands
  • Accessibility design lead for the Digital Experience Design Team
  • Surveyed designers and developers with our UX research team, and used what came back to steer where the design system goes next
  • Continuing to lead product feature work alongside the system, delivering prototypes and specifications for development
  • Current member of team culture, continuing to lead initiatives for team engagement and wellness
Signet Jewelers 2021 — 2024

Senior Experience Designer, Amor Design System

  • Built and scaled the design system documentation by documenting and expanding on its foundational elements, components, and design patterns
  • Led the documentation platform evaluation and migration, moving the system from InVision DSM to zeroheight
  • Restructured the component library through the team’s migration from Sketch to Figma
  • Established the contribution model and support channels for designers working in the system
  • Design lead for accessibility-related inquiries across UX, content, product, and engineering
  • Partnered with our UX research team to surface customer needs, pain points, and behavior patterns
  • Assumed additional responsibility for product feature development, creating interactive prototypes and specifications for development teams
  • Founding member of team culture, spearheading engagement and wellness activities
CareerFoundry 2021 — 2025

UI & UX Tutor

  • Instructing aspiring UI and UX designers across UX research, information architecture, design systems, accessibility, prototyping, and portfolio refinement
The College Board 2019 — 2021

Senior Visual Designer

  • Led College Board’s first fully digital event, from concept through asset production across every channel
  • Visual lead on a website re-platforming initiative involving six distinct properties
  • Collaborated closely with program leads, design, and development teams to craft seamless experiences across digital platforms
  • Established branding and standards for a new international corporate office
The College Board 2013 — 2019

Visual Designer

  • Designed and led cohesive experiences for 14 annual College Board events
  • Collaborated with content, communications, marketing, and web production teams across web, digital, print, environmental, and video
  • Refreshed the company-wide presentation standards and saw them adopted
  • Provided art direction and visual design for web pages, marketing collateral, and informational materials
Vuwable 2018

UI Designer

  • Refined the user experience and user interface for their principal website
Van Gennep Design 2012 — 2013

Associate Designer

  • Worked with nonprofits and businesses to find solutions for their creative needs. Clients included the Apollo Theater, The Noguchi Museum, and Planned Parenthood of New York City
CityPockets 2011

Designer

  • Created the user interface for their debut mobile app, working alongside the development team to deliver assets for production